Dungeons & Dragons immersive experience coming to Plano
PLANO, TEXAS (KDAF) — DUNGEONS & DRAGONS: The Immersive Quest, will open as an interactive experience Oct. 15, 2025 in Plano.
Located at 2712 Central Expressway, DUNGEONS & DRAGONS: The Immersive Quest offers a groundbreaking fantasy adventure for all ages. Participants begin their journey by choosing the type of adventurer they want to become, then embark on a mission to retrieve a powerful magical gem from the clutches of a fearsome dragon. This 16,000+ square foot multi-room experience features: live immersive theater, cinematic video storytelling, detailed scenic design, engaging soundscapes, interactive multimedia stations and themed food and beverages.
Following its debut in Toronto, DUNGEONS & DRAGONS: The Immersive Quest is now arriving in the United States with the first location in Plano.
“For more than 50 years, DUNGEONS & DRAGONS has united millions of players through epic storytelling, boundless imagination and the thrill of adventure. After enchanting fans in Canada, DUNGEONS & DRAGONS: The Immersive Quest is now inviting U.S. fans to step inside the story, become the heroes of their own quest and see the magic of D&D come alive like never before,” said Matt Proulx, senior vice president, global experiences, partnerships and music at Hasbro.
The Immersive Quest experience lasts approx. 60 minutes, and attendees can spend unlimited time at the market with themed food and drinks, merchandise, and more.
You don’t need to have played DUNGEONS & DRAGONS before to enjoy the experience. The Immersive Quest is an entry point for anyone curious about the magical world of DUNGEONS & DRAGONS. That said, longtime fans of the franchise will feel right at home. The experience is recommended for participants aged 8 and up.
Join the waitlist for early access before tickets go live. Pre-sale tickets launch Sept. 2, 2025.
General tickets start at $34.90 and go live on the official website Sept. 3, 2025.
SCHEDULE
Monday: Closed
Tuesday: Closed
Wednesday: 3 p.m. to 9 p.m.
Thursday: 3 p.m. to 9 p.m.
Friday: 3 p.m. to 9 p.m.
Saturday: 10 a.m. to 9 p.m.
Sunday: 10 a.m. to 9 p.m.
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