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MCKINNEY (KDAF) — New bridal boutique Magnolia Laine is opening a new store location in downtown McKinney this spring.

The boutique offers personalized one-on-one dress shopping experiences and a range of designer gowns. This will be the franchise’s first move into Texas. 

Kelsey Murray, a local resident of downtown McKinney, is the proud owner of the new Magnolia Laine location. With Kelsey’s passion for helping brides find their dream dress and Magnolia Laine’s extensive collection of designer gowns, the boutique will serve as the area’s go-to destination for elevated bridal shopping.

“Today’s bride is looking for a personalized experience when shopping for what is arguably the most important dress of their lives,” said Murray, Owner of Magnolia Laine Dallas. “I feel honored to be able to provide this special moment to Texas brides and play a part in helping them to find the gown of their dreams.” 

The boutique will introduce new designers to the Texas market, including Kelly Faetanini. Brides will also find collections from the Pronovias brand, along with elegant and modern accessories from the Dallas-based company, LINNY CO.

“We are confident that Dallas-Fort Worth brides will fall in love with the Magnolia Laine experience,” said Kerrie Hileman and Mallory Thorburn, Founders of The White Magnolia Bridal Collection and Magnolia Laine. “We are delighted to partner with Kelsey, whose passion and expertise will help brides discover the perfect dress and make their journey as special as the day itself.”

Magnolia Laine Dallas will open on March 21 at 206 E Louisiana Street, McKinney​​. All bridal fittings are private and by appointment only for an exclusive experience. To schedule or for any inquiries, please email dallas@magnolialainebridal.com or call (945) 333-8083.