Approximately 4.1 Billion Robocalls Received in November, Says YouMail Robocall Index 6

Approximately 4.1 Billion Robocalls Received in November, Says YouMail Robocall Index

American Consumers and Businesses on Track to Top 50 Billion Robocalls This Year

Americans received just under 4.1 billion robocalls in November, essentially the same number of calls as in October. However, in November, robocalls averaged 137.4 million calls/day and 1,590 calls/second, up slightly from October, when robocalls averaged 132.0 million calls/day and 1,528 calls/second.

Americans have received 46.9 billion robocalls so far this year, with the country continuing on a pace to hit roughly 51 billion robocalls for the full year. However, since STIR/SHAKEN and new federal robocall mitigation rules took effect on June 30th, overall robocalls have continued to be down about 8% per month on average.

These latest monthly figures are provided by YouMail, a totally free robocall blocking app and call protection service for mobile phones. These figures are determined by extrapolating from the robocall traffic attempting to get through to YouMail’s millions of active users.

“The good news is that monthly robocalls continue to be on a lower plateau since the STIR/SHAKEN rollout on June 30th,” said YouMail CEO Alex Quilici. “The bad news is that we’re still going to see over 50 billion robocalls this year, despite being meaningfully below our past pre-2020 peaks.”

Marketing Technology News: Sensibill Named a Top Growing Company by The Globe and Mail for the Second Consecutive Year

November 2021 Saw a Decline in Spam Calls

In October, the number of scam calls decreased by 8%, but the number of telemarketing calls increased by 7%, so together we are still seeing roughly 2.3 billion likely unwanted calls.

Type of Robocall

Estimated November Robocalls

Percentage November Robocalls

Scams

1.4 billion (-8%)

33% (-4%)

Alerts and Reminders

1.2 billion (flat)

29% (flat) 

Payment Reminders

0.72 billion (+7%)

18% (+2%)

Telemarketing

0.85 billion (+7%)

21% (+2%)

“Winners” in November 2021

In November, the cities, states, and area codes that had the highest volumes of robocalls were little changed versus October. The same cities continue to average roughly 1 robocall/day/person or more: MemphisBaton Rouge, and Washington, DC. And there are six states that are getting more than 20 robocalls/person each month, all in the south: South CarolinaTennesseeLouisiana, and Arkansas.

In addition, there continue to be three area codes affected with over 50 million robocalls/month: AtlantaDallas, and Houston. And there are three states getting over 300 million robocalls/month: TexasCalifornia, and Florida.

Marketing Technology News: MarTech Interview with Phil Gray, Chief Innovation Officer at Interactions LLC

Cities with the Most Robocalls:

Atlanta, GA (159.5 million, +1%)

Dallas, TX (147.5 million, +5%)

Chicago, IL (128.1 million, +1%)

Cities with the Most Robocalls/Person:

Baton Rouge, LA (33.4/person +1%)

Memphis, TN (32.0/person, -5%)
Washington, DC (29.9/person, -2%)

Area Codes with the Most Robocalls:

404 in Atlanta, GA (67.8 million, flat)

214 in Dallas, TX (54.9 million, +5%)

832 in Houston, TX (54.8 million, +7%)

Area Codes with the Most Robocalls/Person:

404 in Atlanta, GA (55.5/person, flat)

225 in Baton Rouge, LA (33.4/person, +1%)

901 in Memphis, TN (33.4/person, -5%)

State with the Most Robocalls:

Texas (497.4 million, +7%)

California (364.1 million, -11%)

Florida (323.9m, -3%)

State with the Most Robocalls/Person:

South Carolina (24.0/person, +3%)

Tennessee (23.7/person, -6%)

Louisiana (22.7/person, +2%)

Alabama (22.3/person, flat)

Arkansas (21.2/person, +5%)

Georgia (20.3/person, +2%)

These data points are provided by YouMail, a free call protection app for mobile phones. YouMail recently won the American Business Awards’ Gold Stevie Award for Technical Innovation of the Year, and the YouMail app was named the nation’s best robocall-blocking solution in a competition organized by Geoffrey Fowler of the Washington Post.

YouMail blocks unwanted robocallers by making sure the user’s phone doesn’t ring, and then plays an out-of-service message that leads them to think they dialed an invalid number. YouMail identifies problematic numbers and robocalls using a combination of its recently patented audio fingerprinting technology, call patterns, and consumer feedback.

YouMail provides the YouMail Robocall Index to estimate robocall volume across the country and for specific area codes every month. This estimate is formed by extrapolating from the behavior of the billions of calls YouMail has handled for its users, and these statistics are regularly cited by the FCC as a definitive source for national data trends.

Marketing Technology News: Audience Targeting in Local Media Markets: More Than a Sum of Its Parts

The post Approximately 4.1 Billion Robocalls Received in November, Says YouMail Robocall Index appeared first on MarTech Series.

The post Approximately 4.1 Billion Robocalls Received in November, Says YouMail Robocall Index first appeared on PressRelease.cc.

Comments (0)

Leave a Reply

Your email address will not be published. Required fields are marked *