Imaginuity’s New Pylot Platform Facilitates Launching Multiple Brand Websites and More Effectively Supports the Complete Customer Journey
Imaginuity has launched Pylot, a scalable cloud-based platform for companies to roll out their digital presence across multiple locations, brands, and websites, allowing them to quickly and efficiently establish their online marketing presence. The award-winning Dallas marketing agency has spent decades developing superior digital experiences and has evolved Pylot from its highly successful Imaginuity Centers platform.
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Designed to drive engagement and customer acquisition, Pylot eliminates the tedious processes associated with ground-up builds when multiple websites are involved. The platform incorporates the expertise of Imaginuity’s software developers, user experience (UX) designers and SEO specialists to not only stand-up multiple sites fast, but to also ensure they are optimized according to current online best practices, standards, and customer requirements. Pylot also allows for the building of compelling designs that can be standardized across a brand’s sites yet still customized for each location or franchise.
“Many companies need to quickly build and launch multiple sites with consistent branding,” said Corbett Guest, Imaginuity’s Chief Strategy and Innovation Officer. “They can either spend a lot of money and time building separate sites or go with cheap ‘sites in a box’ that don’t offer the search optimization, performance, lead tracking, or even basic security required to support their marketing initiatives. Instead, the Pylot platform combines multiple sites under one architecture with the right domain strategy to ensure all sites work together to provide a standardized brand experience.”
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Generally, it can take six months and considerable budget to launch individualized brand sites, but with Pylot, Imaginuity can substantially reduce the time and cost required, freeing valuable marketing resources for other efforts. Imaginuity’s website management platform, perfected over the last 13 years, has helped existing clients like Jones Lang LaSalle launch as many as 24 sites in 14 days when onboarding new properties into their shopping center management portfolio. Further, rather than having multiple agencies do the adjacent marketing, Imaginuity’s integrated services manage everything together in one place – digital experience, search, data analytics, media buying – so clients like Jones Lang LaSalle can rely on one partner to help them control touchpoints throughout the customer journey.
By integrating marketing automation, analytics, and customer relationship management (CRM) system APIs, Pylot unifies marketing efforts, from paid search and email marketing to real-time insights into customer interactions and conversions on each site, resulting in greatly enhanced efficiency and performance. Additionally, Imaginuity’s 24/7 in-house customer support team diligently monitors ever-changing search algorithms to help Pylot customers maintain search engine marketing visibility.