Semipermanent Makeup Services Boosts Growth of Dallas Brow Salon
Dallas, Texas, USA – March 24, 2021 – Consumers are continuing to fuel the popularity of semi-permanent makeup services as ‘natural beauty’ trends grow during the pandemic. Brows by CCW, a local Dallas-based salon, has benefited from this surge in demand after opening its doors during the pandemic. The popularity of the service shows that consumer behavior is changing, with a focus on long-term treatments that last for several years.
Micro-pigmentation is a semi-permanent makeup treatment that allows clients to alter the color and shape of their eyebrows. A micro-needling device is used to place pigment into the first layer of the skin in hair-like strokes. This process allows for the artificial pigment to blend seamlessly with the natural hair for a subtle look.
The popularity of micro-pigmentation and other semi-permanent makeup treatments comes at a time when makeup trends are focusing on the idea of accentuating your natural features. This semi-permanent makeup treatment typically lasts for 1 to 4 years depending on skin type and lifestyle, with clients needing regular maintenance every 1 to 2 years.
The growth of Brows by CCW during the pandemic has shown the growing demand for semi-permanent makeup services as a way for consumers to change their appearance to make it look as though they are always wearing makeup. In the age of social media, consumers are looking for a quick fix to groom their brows without spending thousands of dollars and wasting minutes during makeup application.
Research has shown that 71% of people wouldn’t post a photo of themselves online without editing it first using software like Photoshop. Micro-pigmentation allows consumers to change their brows with the use of pigment. The convenience is another major selling point, with most women taking around 30 minutes to achieve a natural everyday makeup look.
The success of Brows by CCW during the pandemic has shown the strength of demand for semi-permanent treatments, reflecting the growing desire of consumers to alter their appearance long term. Other treatments experiencing a similar rise in demand include lip blushing, scalp micro-pigmentation, and eyelash extensions.
Brows by CCW is Dallas based salon founded by Crystal Winans, offering brow treatments including 3D microblading, microshading, and ombre shading. Crystal is licensed in the state of Texas and BBP certified. The salon’s mission is to help women boost their confidence through semi-permanent beauty treatments that create subtle, natural-looking brows. Brows by CCW intends to expand its services to include semi-permanent treatments for men.
If you would like more information about the popularity of micro-pigmentation or Brows by CCW, please call Crystal Winans at (469) 718-9782 or email at email@example.com.
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